clothing, Fashion, jewelry, millenials, trends

in which we get a look at the boohoo aw2015 collection and #WeAreUSA campaign

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So remember last time, when we went over to boohoo clothing to see the men’s aw2015 collection and glimpsed this tray of jewelry? They were sweet enough to give me some info on what’s coming for the ladies both for ss2015 and aw2015!

because SEB is awesome.

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I got a copy of their newsletter, boo hoo Stylefix, which broadcast their summer social media campaign #WeAreUSA- featuring Angel Hayes,  and forecast the trends of the coming hot weather season. Be on the lookout for a Mexican and Western American influence, blue and white are hot, lace, and stealing from the boys in minimalistic, clean-lined pieces.

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This summer, the London based retailer has focused on the multifaceted nature of the millenial female, showcasing hip/punk, sweet Lolita, and athleisure styles on people like dj Hannah Bronfman. The prices are hyper affordable, and a community has sprung up around the #WeAreUSA hashtag. Biggest trend this summer? Being who you are.

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For the aw2015 collection the forecast is 70s. Leather look dresses with grommets and blouses with pussycat bows, instant sophistication. Also loving this plaid coat which is sweet without being sugary.

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Jump ahead to the 80s and the red neoprene motorcycle jacket with sleeve grommets can work with the fringey skirt or the denim outfit. Loving how the denim top works a frayed edge into the equation. bhw3

boohoo Night is a sexy collection of tailored, bodycon dresses and jumpsuits with cutouts and embellishments for serious holiday party appearances. Stay warm and cozy under this furry overcoat. Don’t forget your mittens!

Next up: Trend inspiration and mood boards for my SpringStyle shoot!

xoxo, Faith/Sassy Ethnic Bohemian

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