Beijing is on the up and up with fashion stars like Karl Lagerfeld designing hotels and Mercedes Benz Fashion Week coming to roost there. Between beauty expos and fashion shows the scene is one worthy of blogging about.
Hot Chinese designers flock to Beijing to show off cutting edge fashion for worldwide consumption. Labels like White Collar (above) show strong collections for magazines and shops to stock up on.
Official London Fashion Week Sponsor Toni & Guy is moving into the China market by creating hahairstyles for most of the designers showing at MBFW. They’re working to understand and analyse Asian hair so that they can deliver great results across the culture barrier. Toni & Guy did the hair for the models on the closing and opening shows for Mercedes-Benz China Fashion Week.
China Beauty Expo:
After 19 years, the China Beauty Expo has become the biggest in Asia. This past May, they were able to host 6,433 booths from over 1,837 companies. The turnout was explosive- over 255, 200 visitors came through to explore Cosmetics China, Cosmotech Shanghai, and Beauty Shanghai. They were also host to the Meyi Awards and the Beauty Awards Asia. [Source- Beautypress]
Sponsored by Beijing Institute of Fashion Technology, the International Youth Design Exhibition showcased the Samsung Level headphones as the next level in Millenial accessories. Touted as the headphone that would most fit a young, stylish user’s on the go lifestyle, Samsung launched the Samsung Level Headphones Mix & Match Opening Ceremony Fashion Show.
Four designers were chosen to show their designs at the Opening Ceremony, and to compete for the Best Mix & Match Designer Award. The challenge? to create an outfit that could be ‘mixed and matched’ to create three more-while matching the Samsung Level headphones. The award went to Wang Fengchen, who stated:
“The design style of this collection is a combination of street style and elegance. In my design, I aimed to improve the patterns to deduct on cutting, which is compatible with the concise design of Samsung Level headphone. I believe that a simplistic style that goes along well with technology will be the fashion trend in the future.” [Source-Blogs Release]
Leading the creative charge into fashion and film production is smart sophisticated company based in Beijing (and Seoul, Korea). Known for their humor (check out the video) and cutting edge studio and sound equipment, they’re the go to if you need to create a sexy film for your design house, or to capture the latest fashion show. They do state of the art motion capture for feature films and commercials, as well as CGI and 2D editing. They can contact them at CreativeGuerrilla.co/VFX to discuss how to book time.
I mean, just in case your planning a trip to Beijing…
xoxo, Faith/Sassy Ethnic Bohemian