This is so cute- Trollbeads is having their first annual Trollbeads day on August 1st! If you’re not familiar with the brand, they are straight out of Copenhagen- Denmark, that is. They were founded in 1976 and they basically started the bead-on-bracelet thing. The brand offers an assortment of jewelry pieces, including, beads, bracelets, necklaces, earrings, rings and accessories. The collection is inspired by mythology, astrology, fairytales, fauna, flora, cultural diversity and the familiar things of everyday life.
On August 1st, 2014 they’re are going to unveil the top secret sterling silver Trollbead Day bead globally, and there will be events around the world to celebrate. Loyal customers, who await the release of each new bead and jewelry item, will be able to purchase the bead at select retailers for $68. Fans of the brand are also welcome to share stories about how they began their ‘Trollbeads Journey’ and lucky winners will be competing for an exclusive Trollbeads tshirt..or to win the new bead!
The iconic Macy’s Herald Square flagship location will have prizes and Trollbeads cookies at theTrollbeads counter located on the retailers’ main floor from 11 AM – 7 PM. The Trollbeads street team will hand out scratch-off cards outside Macy’s from 12 PM – 4 PM, while supplies last. Each Trollbeads scratch off card is redeemable for a prize of either a complimentary unique glass bead valued at $43 or a complimentary sterling silver bracelet including a clasp valued at $72.
The mystery bead will first be revealed on Facebook (Facebook.com/TrollbeadsNYC) when the clock strikes 12 AM and later in-store at 10 AM.
Be at Trollbeads NYC 1016 Avenue of the Americas, New York, NY 10018 (212.302.0289) OR Macy’s Herald Square, 151 West 34th Street New York, NY 10001 (212.695.4400) for refreshments, candy andTrollbeads cookies from 10 AM – 7 PM. Don’t miss it!
And while you’re there? Check out their new featuring the Whales. Boheme, and Vintage pendant necklaces.