Yesterday I ambled over to the Soho Bloomingdale’s to check out the Illamasqua beauty launch and to see Creative Director Alex Box perform a fantasy makeup transformation.
Kate Spade on the 2nd Floor at Bloomingdale’s Soho
The Master Class was up on the 2nd floor and after checking in, I just ran up there and managed to get a good viewing/photo taking spot. This is Alex’s table, pre-performance.
When she arrived, it was to great fanfare in front of a packed audience of bloggers, and makeup artists and fans. Illamasqua is a hit with people who love theatrical looks.
Creative Director Alex Box and Director of Product Development David Horne.
I even got a chance to take a photo of Miss Fame NYC of Dark Beauty! I had to stand on a chair, but whatever. This was my David LaChappelle, Interview magazine cover moment:
I am turning into a makeup fan. In the last 2 months I’ve gone out more and gotten so many new products that it’s completely changing my habits. I don’t wear much, but I recognize that a little eyeshadow and mascara, a little lipgloss, can take you a long way. My mom was right.
Wearing my new Illamasqua lipgloss in ‘Lily-Rose‘.